Social media, as the name suggests, was initially used to socialise using a virtual medium. It was considered a place wherein people could connect with each other and build their social circle. However, in recent times, with the popularity of these social media platforms, the term social has been redefined, with a plethora of businesses and business owners using social media for marketing their products and services.
These platforms not only ensure that you shed ample light on your producst and services, it also gives you an opportunity to interact with your customers and understand their needs. Besides, with these platforms, it is possible to expand your target audience based on their needs. However, it is important that you keep constant tabs on what your target audience is more inclined towards. Some of the most obvious ways is to analyse the number of ‘Likes’ your products gain on Facebook or the pinning of your products on Pinterest.
However, there are specialised websites for providing an in-depth monitoring of your performance on social media websites. Given below is a comprehensive list of the top social media monitoring apps that are available for free or for a minimal value and can work wonders in keeping tabs on your social media performance.
Social Mention
http://www.socialmention.com/
This is one of the most popular social media monitoring tools and is widely used by people involved in varied businesses. This is an excellent platform that lets you keep a track on the mentions that you get, both positive and negative and sometimes even neutral. If there are people who are talking about your company and the products or services pertaining to it, you will be notified immediately, following which, you can take corrective steps. Social Mention runs a quick scan over 100 social media platforms to ensure that it provides only the most precise information to its users.
Hootsuite
https://www.hootsuite.com/
Hootsuite not only monitors your status on social media but it also provides a host of interesting services that can be used by your company for maximum positive results. It has a user-friendly interface and you are permitted to create and promote campaigns across a multitude of social media platforms using just one account. Hootsuite boasts of the geo-tagging feature and this helps to target customers that belong to a particular location. Besides, this activity ensures that you get maximum exposure on these social media platforms for the given location. The analytics feature ensures that you get a fair and accurate idea as to how your business is doing on social media. This helps you take corrective steps if needed.
Klout
http://www.klout.com
Klout is also very user friendly and it lays more emphasis on monitoring a company’s activities on Twitter. All you need to do is enter a topic that you wish to learn more about. You could select any topic that you would like to; it could be the name of your company or any keyword that relates to your industry. Once you do this, Klout will search the entire Twitter database to come up with a list of influential Twitter users that are mentioning you in their profile. This will give an exact idea as to how connected you are with your target market and customers along with other factors that trigger retweets.
Sprout Social
http://www.sproutsocial.com/
Sprout Social not only helps keep tabs on your social media platforms but also ensures that you use these platforms to the best of its ability to grow and expand your business. It is a versatile marketing analytics tool that lets you keep tabs on your competitors and helps in lead generation along with monitoring and organizing your team and important assignments.
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